B2B Marketing Consulting & Agency Services Blog

So many companies make the same mistake: they lead with what they sell and why they’re good at it. While this may sound counterintuitive, leading with wh...

At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice. Sadly and un...

The first objective of any marketing effort is to get your message where it needs to go. In digital marketing, your first audience is often a search engine: th...

For the 17th consecutive year, the Chicago Innovation Awards will celebrate the most innovative new products and services introduced in the Chicago. Nominees a...

The stock market is at all-time highs. The economy is in the seventh year of expansion since the Great Recession. Big business has never been more profitable, ...

Innovaxis & Infinity Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models Chicago & C...

If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be. Getting ever...

It happened again. We’ve observed another software vendor that released a new product that has generated almost no sales in the first year and which face...

“Marketing doesn’t work” – statement from a document imaging reseller to us in 2012. He was 100% correct: marketing without a strategy, with...