The Formula for Headline Success
The book Tested Advertising Methods by John Caples is an all-time classic and must read for all marketing professionals. Though first published in 1932, the fi...
5 Common Mistakes Made by Content Marketing Agencies
July 22, 2019Content marketing is the foundation of inbound lead generation. When part of a strategic marketing plan leveraged with search engine optimization (SEO), content...
A Better Way to Market Your Brand & Accelerate B2B Sales Growth
March 18, 2019So many companies make the same mistake: they lead with what they sell and why they’re good at it. While this may sound counterintuitive, leading with wh...
Farewell, Adobe Business Catalyst – What’s Next?
January 30, 2019At this time two years ago, we encouraged B2B companies to use Adobe Business Catalyst – our website content management system (WCMS) of choice. Sadly and un...
How to Unlock the Power of Your B2B Website with Structured Data
July 17, 2018The first objective of any marketing effort is to get your message where it needs to go. In digital marketing, your first audience is often a search engine: th...
Chicago Innovation Awards 2018: Call for Nominations
June 27, 2018For the 17th consecutive year, the Chicago Innovation Awards will celebrate the most innovative new products and services introduced in the Chicago. Nominees a...
Leveraging B2B Sales and Marketing Efforts to Go Farther in 2018
January 10, 2018The B2B sales and marketing landscape can be a murky place. Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn...
The Stock Market Is Booming, So Why Isn’t Your Business?
November 7, 2017The stock market is at all-time highs. The economy is in the seventh year of expansion since the Great Recession. Big business has never been more profitable, ...
Buyerlytics® Plus Creates a New Opportunity for Businesses to Achieve 10X Growth
October 30, 2017Innovaxis & Infinity Partner to Help Businesses Achieve B2B Sales & Marketing Alignment for Midwest Companies with Digital Sales Models Chicago & C...
Sales & Marketing Alignment: Strategy vs. Tactics
September 18, 2017If there is anyone who hasn’t weighed in by now on the concept of sales and marketing alignment, it’s hard to imagine who it could be. Getting ever...
