Marketing Services That Drive Profits
Accelerate Profitability with Innovaxis

B2B Marketing Strategy & Managed Services BlogInnovations Insights

Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

Sean Parnell – Thursday, January 12, 2017


As an Adobe Business Catalyst partner for over five years, I'm often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol' straight HTML, here's why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).

 
Continue Reading >>

Adobe Business Catalyst vs. WordPress

Sean Parnell – Saturday, March 14, 2015


For small and mid-sized business, WordPress has become the defacto web content management software (WCMS) of choice. However, is it the best?

We've developed and edited hundreds of websites in both WordPress and Adobe Business Catalyst, and we've found the latter to be a much better option for SMBs. This is why we became an Adobe Business Catalyst partner four years ago.

 
Continue Reading >>

Adobe Business Catalyst Security

Sean Parnell – Tuesday, October 21, 2014


Adobe Business Catalyst Security | Innovaxis Marketing Consulting ChicagoAs an Adobe Business Catalyst partner, we get asked about the security of both e-commerce and non-ecommerce websites using this cloud web content management system (WCMS). To provide the highest level of security, and to avoid things like the Heartbleed security bug, Adobe leverages the Tier 1 data center security of Amazon and attest to PCI DSS compliance – i.e. does not store sensitive credit card information. Read more below about the security of Adobe Business Catalyst.

 
Continue Reading >>

Website Development vs. Web Design

Sean Parnell – Tuesday, January 01, 2013


Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It's the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn't work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you've got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing. To truly generate high Google rankings and to turn visitors into customers, your website needs to engage users visually, deliver compelling content and deliver effective SEO.

 
Continue Reading >>