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B2B Mystery Shopping Questions & Qualifications

Sean Parnell – Monday, December 12, 2016


B2B Mystery Shopping Questions & Qualifications

Unless you have a monopoly, you face competition. So, what do your competitors charge for their products and services so you can compare their value proposition to yours?

Competitive Pricing

In business-to-business marketing, you probably won't find your competitors' price list on their websites. Even if they sell software or cloud solutions and do advertise their pricing, it's often only a baseline: pricing for basic products or services without any customization or significant volume – and so they do not advertise their true pricing following bundling and negotiation.

If you'd like to find out how your competitors really price out their products and services, as well as insights about their selling process, B2B mystery shopping is something to consider. This form of competitive intelligence takes its name from a consumer marketing term as "shopping" doesn't quite capture the path to purchase or buying decision. It's more of an investigation that must be conducted on a strictly ethical basis, but we'll run with it as "B2B mystery shopping" for now...

 
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Book Recommendations for Entrepreneurs

Sean Parnell – Monday, March 25, 2013


Blue Ocean StategyI was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the most influential book I've read since then is Blue Ocean Strategy. In it, co-authors W. Chan Kim and Renée Mauborgne identify how and why some businesses transform their industry, such as how Yellow Tail transformed the wine industry. They also identify a formula for how these strategies are repeatable—the single largest piece missing from other business books, from my experience.

Here at Innovaxis, our clients utilize our market research, competitive intelligence and product management services in order to apply Blue Ocean Strategy into product roadmap, marketing feasibility and product development efforts.

 
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B2B Mystery Shopping

Sean Parnell – Saturday, November 19, 2011


B2B Mystery ShopperNeed to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company's responsiveness and customer service? Need to do all of the above without them knowing it's you? Then B2B mystery shopping may be what you seek.

 
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