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Leveraging B2B Sales and Marketing Efforts to Go Farther in 2018

Sean Parnell – Wednesday, January 10, 2018


Leveraging B2B Sales and Marketing Efforts to Go Farther in 2018

The B2B sales and marketing landscape can be a murky place.

Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn't necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new "must do" marketing platform or technology pops up on the scene.

It's never been easier to sink time and money into marketing your business. What's harder is creating a focused and disciplined strategy that's tied to genuine and measurable ROI.

At Innovaxis, we specialize in helping B2B businesses develop and implement effective sales and marketing strategies specifically tailored for B2B success. Our strategies don't just drive leads – they drive sustainable B2B success. But we don't do it alone.

 
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Adobe Business Catalyst: Far Better than WordPress for B2B Small Business

Sean Parnell – Thursday, January 12, 2017


As an Adobe Business Catalyst partner for over five years, I'm often asked why this web content management software (WCMS) is so effective for business-to-business (B2B) marketing for small and mid-sized (SMB) businesses. Having worked with WordPress for numerous years, as well as Joomla, Drupal, Modx, Umbraco, Miva, Adobe Muse, American Eagle, Ruby on Rails, Tridion, HubSpot, and good ol' straight HTML, here's why Adobe Business Catalyst continues to make so much sense for our clients and for us (this is an Adobe Business Catalyst website).

 
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Strategic vs. A La Carte B2B Marketing

Sean Parnell – Friday, March 04, 2016


Strategic vs. A La Carte B2B MarketingIf you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You're about to take a big step, especially if you understand that you can't go it alone anymore.

To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.

 
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Impressions Vs. Leads

Sean Parnell – Tuesday, November 20, 2012


When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generated by all of our online marketing activities and how many of those leads generated sales?

In the spirit of any publicity is good publicity, impressions do measure the theoretical number of times your ad was seen, though what happens if someone leaves their browser tuned to the page with your rotating ad and then they walk away? How many "impressions" were really seen by search engine "crawlers" from Google, Yahoo and Bing? And how many impressions resulted from your employees, the ad site's employees, your competitors, and other non-customers? These are just a few problems with only measuring impressions.

 
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