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Interview with Our Founder Sean Parnell

Lina Parnell – Thursday, December 15, 2016


Interview with Our Founder Sean Parnell

Our founder, Sean Parnell, was recently approached by a casting company seeking entrepreneurs in Chicago to take part in a commercial for a major credit card company. They asked some good questions, so we thought we'd share his answers. Enjoy...

Q: Tell us a little about yourself. What do you like to do for fun? Passions? Hobbies?

A: By night, many know me as Chicago's historic bar expert: I wrote Historic Bars of Chicago and Created the Chicago Bar Project. By day, I run a marketing consulting agency that I founded 10 years ago. My wife is from Colombia, so we travel there often with our 7-year-old son. Otherwise, it's tennis, baseball, hockey, piano, and basking in the continued afterglow of the Cubs World Series victory.

 
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Are You Happy with the Results of Your Marketing?

Sean Parnell – Thursday, October 20, 2016


Are You Happy with the Results of Your Marketing?

As you think about strategic marketing planning and budgeting for 2017, I have 3 questions for you:

  1. Are you happy with the results of your marketing efforts this year and how they translated into lead generation and sales success?
  2. Are you confident in your ability to execute your marketing plan for 2017 with your current internal and external resources?
  3. Are you on top of content marketing, and ranking as high as you want for your highest priority keywords?

If not, we should talk.

 
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Innovaxis Named Top Digital Marketing Agency, Again

Sean Parnell – Thursday, February 18, 2016


For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016

Innovaxis Named Top Chicago Digital Marketing Agency, AgainClutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.

Agency Selection Methodology

This new research by Clutch identifies Chicago-based agencies with exceptional records of client service in digital marketing. Clutch uses a proprietary Leaders Matrix methodology that maps each digital marketing agency's focus on digital marketing services against their ability to deliver based on client expectations.

"In today's digitally focused market, businesses of all sizes benefit from a strong online presence," stated Eleonora Israele, Analyst at Clutch. "Innovaxis has shown the ability to plan and execute complex digital marketing campaigns that increase their clients' online visibility."

 
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The B2B Marketing Opportunity

Sean Parnell – Wednesday, December 02, 2015


B2B Marketing Opportunity | Innovaxis Marketing Consulting

Aimless acts of marketing, neither strategic nor holistic, have cost companies selling business-to-business (B2B) millions in missed leads, revenue and profits – not to mention the cost of these failed marketing services.

Seeing the need for B2B marketing that generates results, we launched Innovaxis Marketing Consulting in January 2007. During the recession and subsequent (tepid) economic recovery, Innovaxis has increased client website traffic and lead generation by 300% on average. And it costs nothing because it usually pays for itself in 6-9 months, sometimes sooner. Here's how...

 
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B2B Email Marketing: Love It or Hate It?

Sean Parnell – Friday, February 28, 2014


B2B Email Marketing Expertise from Innovaxis

Below is an excerpt from a blog post from the Adobe Business Catalyst Blog featuring Innovaxis Marketing Consulting, a BC Partner with a solid experience in marketing services, email campaigns, PR, website development, social media, channel development and more.

Most business owners and executives get between 50-200 emails a day. This makes it very difficult to get their attention with an email campaign. However, if done effectively, and as part of an overall sales and marketing campaign, email campaigns can generate quality leads. Otherwise, email campaigns can be a complete waste of time, result in prospects sending your email to the spam folder or even get your company's email domain blacklisted.

 
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