How to Increase Lead Generation with Thought Leadership

It may seem obvious to say that people seek out businesses that demonstrate thought leadership in their industries, but you would be surprised at the number of business owners whose marketing includes few examples of it – or none at all.

When a potential customer is researching your products and solutions, thought leadership can be a powerful differentiator. There are few ways as effective at driving leads as guides, industry publication articles and whitepapers that demonstrate the depth of expertise and experience you provide.

So why don’t more marketing efforts feature this type of content?

In many cases it’s because of a mistaken idea that marketing should lead with the benefits of products and services.