Pretty (Ineffective) Marketing: The High Cost of Using a Creative-Only Agency

Many businesses fall into the trap of hiring marketing agencies that deliver beautiful branding, slick websites, and pretty ads — but fail to generate leads or drive sales. Here are five good reasons to avoid that type of marketing.

Style Without Substance Is a Pretty Big Mistake

When you partner with an agency focused on style rather than results, you may end up with a website that looks good but doesn’t communicate your value or convert visitors. You get a design award while your prospects find your competitors instead.

Takeaway: Style-focused marketing gets applause. Strategic marketing gets results.

Creative-Led Firms Don’t Understand Your Business

Vanity marketing agencies rarely take the time or have a process for truly understanding your business,