B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog

How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals

- January 12, 2024 1:49 pm

Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help


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After Google incorporated Core Web Vitals as a ranking factor in its organic search algorithm a few years ago, website developers and marketers have increasingly prioritized site speed and overall user experience in their SEO strategies. Improving these metrics, however, can be overwhelming and confusing — especially if you don’t have prior website development experience.

Oftentimes, we see WordPress sites with low Google PageSpeed scores (<70 out of 100) and issues that small and medium-sized business owners may not even be aware of until they start to wonder why they are not ranking as well as they should.

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Demystify Yoast’s Advanced Crawl Optimization

- October 17, 2023 12:00 pm

Crawl optimization graphic

You might be familiar with Yoast, a popular and widely used WordPress plugin to fine-tune your SEO needs, but have you ever explored their Advanced Crawl Optimization settings?

These settings help prevent URLs and links with no SEO value from being crawled, reducing the electricity usage and carbon footprint of your website. WordPress automatically adds these URLs and links to the head section of your site pages. You may not be actively using this metadata and content for your website so Yoast gives you the option to remove them and improve your website’s crawl budget.

What is Crawl Budget?

For websites with many URLs and pages, crawl budget can become an issue.

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