Month: August 2023
Some of the most successful distributors and rep firms work closely with their customers in a consultative relationship built on expertise and trust.
That kind of credibility can deliver a steady flow of repeat business and referrals, but it’s not enough to ensure the kind of growth that can be achieved with the right B2B marketing. The right B2B marketing strategy can fuel double-digit revenue growth.
When you work with a B2B-focused marketing partner experienced in working with distributors, manufacturers, and who understands your business, you can reap a blue ocean of new opportunities to market the value of the solutions and expertise you provide – and grow the value of your business.… Continue Reading >>
Agile Marketing Sprints + Kaizen = Results
Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their marketing. Why is effective B2B marketing so rare?
Some business owners see a competitor’s fancy new web design, snappy taglines, or flurry of LinkedIn posts and start to think they’re in need of a blingy makeover. Just because a business invests their time in the noisy currency of social media or a digital color scheme doesn’t mean such efforts are driving business their way.
It’s what we call “Shiny Object Syndrome,” and it’s usually just a distraction, especially when the bells and whistles are not accompanied by messaging that clearly articulates the business value in a way that resonates with the right audience.… Continue Reading >>
Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because that’s what they’re used to, but there is a better, faster way.
Marketing agility isn’t just about working fast, it’s about creating and capturing demand generation to drive sales and increase business valuation – efficiently. This requires a team that works collaboratively, breaking down silos, and providing quick turnaround on strategy, content and digital marketing deliverables without sacrificing quality.
At Innovaxis, we pride ourselves on helping clients achieve amazing results, quickly, with a marketing approach that is collaborative, detail-oriented, disciplined, and accountable – allowing us to deliver faster than our clients ever thought possible without compromising quality.… Continue Reading >>
Many things go into the process of building a successful brand.
Some companies spend millions of dollars to find their “brand,” but it takes more than money to get it right. It’s a process that requires a well-honed brand story process and an experienced partner that can communicate the value your brand has for your target markets.
At Innovaxis, we have 15 years of experience helping B2B clients build their brand messaging with customized digital marketing strategies that also build sustainable, double-digit growth.
That takes more than a color scheme and a new logo. Our marketing program works to align B2B sales and marketing efforts around a central brand story that will resonate with target markets,… Continue Reading >>