Tag: search engine optimization (seo)
In order to turn blogging into a lead generating machine for our business-to-business (B2B) clients, a lot goes into every single blog post and web page that we create.
For the vast majority of our clients, weekly blogging can turn into gains of over $100,000 in new business per year.
Recipe for Success
Here’s the recipe for a successful B2B marketing and lead generation effort:
- We thoroughly research all relevant keywords (usually at least 700) and prioritize the top 1, 3, 10 keywords to focus all content generation, organic search and paid search initiatives
- We evaluate our client’s website to see how all existing content can be optimized so they get a lot more lead generation from what they already have,
Are You Satisfied with How Your Website Performs?
B2B buyers today spend a great deal of time educating themselves about a business issue and possible solutions. When a visitor lands on your site (if they can find it), you’ve only a few seconds to convey that your product or service is relevant and your company is an authority. If you do, you will generate quality sales leads. If you don’t, you’ll never make it to the shortlist.
It All Starts with Strategy
A website that delivers quality leads, a healthy conversion rate and increased sales, begins with strategic planning.
To perform, your website needs to go beyond looking good and being easy to navigate to making it possible to accomplish your business goals,… Continue Reading >>
Monday, January 19, 2015
6:00 PM to 8:00 PM
Sean Parnell, President of Innovaxis Marketing will be leading the discussion on Search Engine Optimization. Sean has been featured on the Business Catalyst Blog and you can read one of his posts here: http://www.businesscatalyst.com/bc-blog
- 6:00 to 6:30 — Networking
- 6:30 to 7:30 — Presentation
- 7:30 to 8:00 — Discussion
It is most wise to beware of companies promising you the world in the form of a 1st page or #1 Google rankings. These inflated claims often come along with a range of dubious Search Engine Optimization (SEO) tricks that the major search engines have long factored in to their algorithms. The results might not be just disappointing they can cause irreparable harm to legitimate businesses. This is called “black hat SEO.” Just ask JC Penney.
We believe that good SEO or “white hat SEO” is a product of high quality, original site content combined with a collection of proven best practices for site management and link building. Our methods produce sustainably high organic search results for our clients and also lay the groundwork for successful Search Engine Marketing (SEM) campaigns.… Continue Reading >>
Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.
Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.… Continue Reading >>