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#fail: How to Repel Prospects with B2B Email Campaigns that Go Nowhere

Raven Chapman - Sunday, April 26, 2020

How to Fail at B2B Email Campaigns

To:  Email List Person@gmail.con

From: Our New Marketing Intern

Subject: Re: Hi! Are you looking to COMPLETELY CRUSH your email marketing strategy?!! Read me! 😊

Dude:

Ever wondered why some email campaigns get results and others go so completely ignored that you find yourself googling the outage map? How is it possible for an email campaign to fail to connect to so many people?

It’s more than possible. With the right techniques, you can craft B2B email pitches so repellent they won’t even be opened by mistake. Here’s how:

  • Start with subject lines that are wordy, urgent and heavy on punctuation!!? If the spam filters don’t reject you first, you can almost guarantee a straight-to-trash result with credibility-straining embellishments like “greatest ever,” “like no other” and “once-in-a-lifetime-opportunities.”
  • Grab their attention with a flashy clickbait title: You won’t believe what happens at the end of this email!
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Brand Story & SEO: Increasing Website Conversions

Sean Parnell - Sunday, April 19, 2020

B2B Website Lead Conversion & Generation

To increase your website’s capacity to generate leads, many often turn to a commissioning new web design. Facelifts can help but only addresses the style of your brand and not its substance.

Savvy marketers know that you can increase traffic to your website with content marketing leveraged by search engine optimization (SEO) and PR to increase leads but that’s only half the battle.

While a creative, professional web design, content marketing, SEO, and PR are all important pieces of the puzzle, converting more website traffic into leads depends more upon how strongly your messaging resonates with prospects.

Upgrade Your Brand Story

We believe your brand should tell a story. It’s one thing to bring prospects to your website using SEO best practices but you need to stimulate their interest so they reach out to you and become a lead.

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#fail: How to Completely Screw Up Your B2B SEO

Sean Parnell - Wednesday, April 15, 2020

B2B SEO Fail

Search Engine Optimization (SEO) is one of the most thoroughly understood subjects in digital marketing – just ask 20 different SEO experts for help and you’ll get 20 different plans.

Hire them all and presto! You’ve got… a lot of plans.

If that seems confusing, you could try to learn it on your own. Keeping up with Google is fun – there are only 500-600 ranking algorithm updates per year.

We’ve Seen It All

With a landscape that changes every couple of clicks, SEO know-how requires a lot of keeping up. But SEO know-how-not-to is its own kind of expertise as well.

We’ve optimized websites since the days of Lycos and AltaVista. Some of us even remember surfing the internet on blue UNIX screens – good times.

Over the years,

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5 Key Building Blocks of Successful B2B SEO

Sean Parnell - Monday, April 13, 2020

B2B SEO Building Blocks

There are numerous components to search engine optimization (SEO) in business-to-business (B2B) marketing, so how do you know where to start. Here are five key building blocks that, once mastered, will increase traffic for any website by 30-300% or more.

Keyword Rankings

“The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.” – Moz

Tracking keyword rankings is central to the success of all SEO activities. Keywords are a leading indicator for lead generation, along with organic search traffic and lead generation. Rank for the wrong keywords, and you will have wasted a lot of time and money. Rank for the right keywords, and your lead generation activities are likely to be very successful.

We conduct extensive keyword research using the Keyword Planner of Google Ads to tailor our on-site content to align with the keywords searched for by prospects.

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#fail: How to Suck at B2B Marketing Strategy

Sean Parnell - Wednesday, April 8, 2020

B2B Marketing Strategy & Failure

They say 80% of businesses fail, so it’s actually pretty easy to suck at B2B marketing strategy.

Still, a broken clock is right twice a day and you could get lucky, so here are some tips for covering all the bases in your next strategic marketing debacle.

Don’t Listen to Your Customers

The quickest way to fail is to ignore the people who might actually buy from you.

You know what’s best for your channel partners and customers, so why bother with getting their input? After all, it would be better if we didn’t have to deal with them at all, right? So why would we want to [gulp] actually talk to them? [shudder] It’s better to just go with your gut or just wing it altogether, what could go right?

Market research?

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Why SEO?

Sean Parnell - Tuesday, April 7, 2020

B2B Search Engine Optimization (SEO)

Before you jump into the bottomless pool of opinion on how to do B2B search engine optimization (SEO), it’s important to consider an often-overlooked question in the overheated debate around SEO strategy: Why do it? What is the underlying goal?

SEO is perhaps the single most misunderstood factor around the process of creating a B2B website in the hope of converting visitors into customers: if you don’t have high-quality content aligned to a sales and marketing strategy, an SEO strategy is worthless.

The Whole Point

Strange but true – SEO efforts often overlook the fundamental purpose behind the whole exercise: delivering information to a target audience in a way that will prompt them to buy what you’re selling.

A strategy that delivers a bigger audience to a website that has nothing to say is not a strategy at all.

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