Situation
- A 5-year-old trucking broker had a poor quality website and logo
- The content being presented to Fortune 500 prospects did not exist on the website
- Growth was slow and the website didn’t generate leads
Results
The following was generated over first two years of working together:
- 300% increase in revenues: from $5 million to $15 million per year within the first two years
- New prospect opportunities are now typically over $1 million in annual revenues per account
- 151% increase in overall website traffic
- 263% increase in organic website traffic
- Their overall marketing attracted a strategic buyer who bought the company for a very healthy multiple
Solution
Innovaxis crafted a marketing strategy and executed a custom B2B marketing program that included the following deliverables:
- Implemented brand story messaging throughout the home page and the entire site, marketing collateral, and email campaigns to resonate powerfully with prospects
- Refreshed their brand identity and upgraded the website so the company appeared larger than they were
- Implemented a content marketing program that has generated 30 foundational web pages, 31 blogs, 17 email campaigns, 10 flyers, 2 case studies, one video, and one guide
- Migrated the website to WordPress hosted on WP Engine and implemented automated plugin and theme updates
- Ensured a successful WordPress WP Engine migration from MySQL 5.0 to 8.0
About Innovaxis Marketing
If you want to transform your website into a lead generation machine, increase ecommerce sales by 20-40%+, and fuel sustainable, double-digit sales growth, a custom B2B marketing program from Innovaxis could be right for you. Business owners and marketing leaders rely on Innovaxis to increase sales and generate a 300% ROI in the first 18 months by leveraging marketing strategy, agency services, and marketing automation – with Blue Ocean Strategy to make competition irrelevant. Innovaxis works with established small and midsized firms and offers special expertise for manufacturers, software vendors, distributors, integrators, and service providers. Get started with a marketing audit.
