Month: January 2024
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How Content Can Accelerate Prospects Through the Sales Funnel
Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buyer’s journey.
If there’s anything that gets a website reader’s heart racing and eyes moving down the page in anticipation, it’s marketing-speak. All those high-quality products and services for achieving things in more ways, faster and more cost-effectively than ever before!
It’s riveting stuff, (yawn) pulling the reader into a thicket of abstract nouns as they search for a signpost, a detail, something – anything solid they can use to satisfy the need that brought them to the website in the first place.
… Continue Reading >>How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals
Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help
After Google incorporated Core Web Vitals as a ranking factor in its organic search algorithm a few years ago, website developers and marketers have increasingly prioritized site speed and overall user experience in their SEO strategies. Improving these metrics, however, can be overwhelming and confusing — especially if you don’t have prior website development experience.
Oftentimes, we see WordPress sites with low Google PageSpeed scores (<70 out of 100) and issues that small and medium-sized business owners may not even be aware of until they start to wonder why they are not ranking as well as they should.
… Continue Reading >>