Archives

B2B Storytelling that Cuts Through the Clutter

In a world full of countless, noisy marketing messages vying for our attention from a multiplying list of platforms, many companies mistakenly try to compete with messaging that is louder. HEY! LOOK AT US, LOOK AT WHAT WE CAN DO!

Meanwhile, your prospects are struggling to figure out whether you are a good fit for helping them do what they do. Hey, look over here! Look at what we need…

Brand Story marketing, adapted from sources like Donald Miller’s book, Building a StoryBrand and Joseph Campbell’s The Hero with a Thousand Faces, reframes the traditional view of marketing, placing the customer at the center of the message rather than the company. By focusing on prospects and their issues, businesses can better capture the attention of their target audiences, converting leads into engaged customers.