4 Types of B2B Marketing Videos & How to Use Them

When prospects research what product or service will solve their problem, they’re met with a flood of content. Social posts, e-books, blogs, web pages, and guides extolling the benefits of their solutions jockey for clicks, eyeballs, and, hopefully, conversions.

For prospects, the glut of information can feel like a wall of noise. For B2B businesses, breaking through that wall of noise can feel like trying to roll a boulder up a hill.

If your business is struggling to capture attention and engage with prospects, well-crafted videos – grounded in your brand story and part of a broader marketing strategy – can hook prospects and convince them to invest their time engaging with your social posts,