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2023 B2B Marketing Strategy: 3 Things to Look for in a Partner

December 3, 2022

With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing tech...

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10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns

October 27, 2022

With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC...

Successful Marketing Requires a Deep Understanding of Your Business

October 22, 2022

The #1 reason marketing is ineffective is because your marketing resources lack a structured process and experienced people for understanding your business, rap...

How Content Marketing Can Drive Double-Digit Sales Growth

September 22, 2022

With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofi...

How to Boost WordPress Productivity & Security

August 22, 2022

Considering the presence of GoDaddy, Network Solutions, HostGator, your cousin’s IT company, and even onsite servers, there’s no lack of hosting options fo...

Clutch Names Innovaxis Marketing as One of the Best Digital Marketing Companies in Illinois

June 24, 2022

The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has...

ZoomInfo: Build Your Prospect Database & Supercharge Your Outbound Marketing

June 21, 2022

Finding the right businesses to target in your outbound campaigns is tedious and time consuming, and the results can be underwhelming. We often see clients att...

Website Security: How to Protect Your WordPress Site from Cyberattack

June 6, 2022

No matter what kind of website you use for your B2B business, there are security issues to address. Here’s what you need to know to ensure your WordPress sit...

How to Get the Most out of Google Ads for the Least Amount of Spend

February 26, 2022

While getting results from pay-per-click (PPC) advertising on Google Ads can seem expensive, complicated and mysterious, it can have a significant impact on le...

6 Criteria for Identifying the Best Fit Web CMS

February 22, 2022

Are you looking to develop a new website but aren’t sure what to build it on? How confident are you that you’re on the best fit website content man...