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Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with market...

If you’re a business owner, you don’t need to hear that you need a marketing plan. What you may not know or not had a reason to believe until now: if your ...

All businesses want more leads and sales, which are critical key performance indicators (KPIs), but they can’t tell you much about where your marketing effor...

B2B email marketing is a powerful tool for businesses to connect with prospective clients and nurture leads, but it doesn’t work without a focused strategy a...

Q&A with Innovaxis Founder and President Sean Parnell Q. What made you decide to make B2B marketing the focus of Innovaxis? When I started in 1996 for a ma...

Some of the most successful distributors and rep firms work closely with their customers in a consultative relationship built on expertise and trust. That kind...

Agile Marketing Sprints + Kaizen = Results Especially in business-to-business (B2B) markets, many business owners complain about the effectiveness of their mar...

Effective marketing strategy, website development, and content creation do not have to take months. Many erroneously believe that’s what it takes because tha...

Many things go into the process of building a successful brand. Some companies spend millions of dollars to find their “brand,” but it takes more than mone...