Categories for Uncategorized

Is It Time to Audit Your Nonprofit Website?

Raven Chapman - Wednesday, October 6, 2021

Nonprofit website

Grant audits, financial audits, program audits – the nonprofit world is full of these often arduous reviews – but when it comes to auditing your digital marketing, we can make it easy for you to undertake this critical step to ensure your website is pulling its weight. Learn why website audits are a critical step for nonprofits.

Many nonprofits have a website that was developed years ago and haven’t touched it since. As a result, digital marketing has fallen to the wayside for many 501(c)(3) organizations who are rightly focused on the reach, mission and impact of their organizations. We get it: with so much going on, it can sometimes feel as if you don’t have the time to make your website and digital communication a priority.

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Digital Marketing Today: The Game Continues to Change

Jane Taylor - Wednesday, September 29, 2021

Clutch Logo

“The Only Constant in Life Is Change.” – Heraclitus

As with any other field, digital marketing continues to evolve and get tougher. Because of the pandemic, the way we market and reach our customers has changed. Trends in the digital marketing industry have shed light on crucial pain points for businesses.

Here at Innovaxis Marketing, we understand how important and difficult it is to constantly stay on your toes. We are an experienced digital marketing team located in Chicago, Illinois, offering a holistic range of services developed to overcome marketing challenges and increase demand generation, leads and sales. Our goal is to transform your marketing into a competitive advantage, so you can grow and focus on what matters most for your business.

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Landing Page Best Practices

Sarina Remiasz - Tuesday, September 21, 2021

Landing Page Best Practices

Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or generating the leads you want.

Having created thousands of landing pages for our clients, we’ve learned what works and what doesn’t when it comes to these important lead generators. No single recipe will work for all businesses, but here are guidelines for developing a successful landing page.

To Gate or Not to Gate

Which content should be gated? It’s the question all marketers have asked themselves at one point. While the answer can be subjective based on your goals, here are our recommendations for deciding what content is worth gating behind a form.

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NitroPack: The Hidden Gem of Speed Optimization Plugins

Sarina Remiasz - Monday, July 19, 2021

NitroPack Logo

Now that Google has added Core Web Vitals and page speed to its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?

WordPress sites are notoriously slow with Google Page Speeds often <20 out of 100. Infinite plugins that each have their own bundle of files, especially JavaScript, are a big reason why your site may experience less-than-optimal site speeds.

Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities. With NitroPack activated, Google PageSpeed scores on desktop and mobile can now reach 90+ out of 100, the largest increases we have ever seen with an optimization plugin (sorry WP Rocket and Lazy Load).

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HubSpot Best Practices: Email Marketing

Sarina Remiasz - Friday, May 28, 2021

HubSpot Email Marketing

Even with so many ways to reach out to your prospects in an era of multiplying digital platforms, email marketing remains an effective tool for generating leads.

But it’s not enough to just hit the send button and shower your list of prospects with selling points.

Your email has to make it through a gauntlet of spam filters, competing messages and demands on your audience’s time – not to mention that pesky “delete” button.

Even so, with modern tools, this process is easier and more effective than ever.

HubSpot’s email marketing capability, part of the Marketing Hub, provides a much-needed edge for your email campaigns with tools that let you tailor your lists,

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HubSpot Marketing Hub Starter vs. Professional: Which is Better for Your Business?

Meredith Schraeder - Friday, April 30, 2021

HubSpot Marketing Hub Starter vs. Pro Plan

The marketing automation and CRM software market is becoming more saturated each year – market research firm Prescient & Strategic Intelligence estimates a 13.1% compound annual growth rate of the industry by 2030.

Whether or not your company already uses a marketing automation platform, the message is clear: many businesses are discovering the benefits of marketing automation to tie together all of their marketing efforts in one place. But with all the big-name systems to choose from, where do you start, and how much do you invest?

This leads to another question: what do you need? Let’s explore these options within the HubSpot Marketing Hub. While we do not work solely with HubSpot (looking at you,

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How to #Fail at B2B Marketing: The Only E-Book You Will Ever Read, Possibly

Sean Parnell - Tuesday, March 9, 2021

Innovaxis #Fail at B2B Marketing e-book cover, hand pushing over wooden blocks

Math: 80% of businesses fail 100% of the time.

While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a delicate blend of poor judgment and a robust lack of strategy.

But don’t worry. While the internet is crawling with so-called experts spewing complicated strategies for organic, gluten-free lead generation and viral cat videos, we’re here to make it easy.

Our brave new e-book, How to #Fail at B2B Marketing, provides the insights you need for no-results marketing that will tank your sales efforts faster than you can say “where did the leads go?”

The best part? Everything Some things in this guide may have been inspired by true events and a few mishaps we’ve encountered along the way.

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A Great 2021 Starts with a Marketing Audit

Sean Parnell - Tuesday, December 8, 2020
Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300%

 

A Great 2021 Starts with a Marketing Audit

If you feel under-served by your marketing resources or would like a report card on their work, an Innovaxis marketing audit will uncover marketing gaps and reveal new opportunities to increase leads and sales.

The audit’s findings and recommendations will form the foundation for your 2021 marketing plan.

Case Studies

Here’s a case study of our work with a manufacturer of induction heating tools, which started with a marketing audit. We then implemented many of the audit’s findings, which increased their flagship product sales by 20%-100% and their ecommerce sales have grown 20% ever year since we implemented it (45% this year).

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3 Marketing Partner Best Practices: How Does Yours Stack Up?

Sean Parnell - Thursday, November 12, 2020

Marketing Partner vs. Vendor

As a former head of product management and working with so many clients that have been under-served by their so-called marketing “partner” over the past 14 years, I know what ineffective marketing looks like and how much it can hold you back.

How well does your marketing partner stack up with the following?

1. Being a True Marketing Partner vs. a Vendor

Does your marketing company actively bring new lead generation and thought leadership ideas to you on a regular basis? Do they meet with you on a regular basis and provide monthly reporting? Can they provide useful guidance on even beyond marketing?

2. Thinking Strategically vs. Opportunistically

Does your marketing company developed a comprehensive marketing plan for you every year that identifies the right combination of digital marketing,

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#fail: How to Create a Pandemic Marketing Strategy as Tactless as a Maskless Shopper Coughing in the Checkout Line

Raven Chapman - Thursday, October 15, 2020

Dumpster on fire floating down street

A global pandemic, civil unrest, out-of-control wildfires, economic disaster, locusts, hurricanes and marathon Zoom meetings: it’s been an apocalyptic year no matter how you spin it.

But marketing rests for no crisis – as they used to say in the marketing department at Pepsi – so let’s wade into some strategies that boldly go where angels fear to tread.

There’s always a “silver lining” if you ignore a substantial percentage of what used to be called “reality” before there was Facebook and the Kardashians.

Here are some tips designed to ensure that your marketing campaign lives up to the standards set by the hot mess inside a dumpster fire wrapped in a train wreck known as 2020.

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