I was recently asked what book recommendations I would make for fellow entrepreneurs. I started Innovaxis Marketing Consulting business six years ago and the mo...
Website Development vs. Web Design
January 1, 2013Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another?...
Innovaxis Excerpt from Bank of America Article
December 26, 2012Here’s an excerpt from the Erin McDermott article Handling a Surprise Niche: Can you stay true to your vision? that appeared on the Bank of America Small ...
Is The Customer Always Right?
November 27, 2012In Marketing 101, we are all taught to believe that customers and clients are always right. But what if they cannot articulate what they want, especially when i...
Impressions vs. Leads
November 20, 2012When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generate...
No Market is Homogeneous
November 13, 2012Time and time again, we’ve found that any given market has at least 3-4 main segments. Many of their requirements overlap, but there are always key differ...
Top 10 Reasons Not to Hire a Web Design Agency
November 6, 2012They think in terms of web design instead of website development They understand design, not your business They know consumer marketing, not B2B—this exp...
My New Favorite Ad
May 4, 2012I despise most ads that I see because their messages are weak, they aren’t interesting and they’re visual pollution. This one is perfect for any d...
New Book: Battling the “Business Tsunami”
March 2, 2012Have you ever noticed that most business books talk about what other companies did to succeed and not about how to do it? In his new book, “Front Line He...
Caveat Emptor: WMPU DEV & Their “Money Back” Guarantee
February 7, 2012Here’s a nice happy new year from WPMU DEV. Don’t you like it when someone claims you were “dealt with” even though your question wasn...