Innovaxis Excerpt from Bank of America Article
Here’s an excerpt from the Erin McDermott article Handling a Surprise Niche: Can you stay true to your vision? that appeared on the Bank of America Small Business Community blog:
Sean Parnell started out in marketing consulting after stints in document imaging and selling pro audio equipment. Most early clients for his Chicago-based firm were for B-to-B campaigns within those two industries, along with other technical products. But he then started drawing more and more work through his partner’s experience in the medical spa and wellness markets. It seemed a bit out of his comfort zone. “There are certain things where you are proactive, and then some things just come your way,” he says. And they managed to make it work.