Categories for Uncategorized

Website Development vs. Web Design

January 1, 2013

Web designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another?...

READ ARTICLE

Innovaxis Excerpt from Bank of America Article

December 26, 2012

Here’s an excerpt from the Erin McDermott article Handling a Surprise Niche: Can you stay true to your vision? that appeared on the Bank of America Small ...

3 Critical Website Measures

December 4, 2012

Every company knows they need a compelling website to stay competitive in the marketplace, but far too many spend little or no time tracking and evaluating the ...

Is The Customer Always Right?

November 27, 2012

In Marketing 101, we are all taught to believe that customers and clients are always right. But what if they cannot articulate what they want, especially when i...

Impressions vs. Leads

November 20, 2012

When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generate...

No Market is Homogeneous

November 13, 2012

Time and time again, we’ve found that any given market has at least 3-4 main segments. Many of their requirements overlap, but there are always key differ...

Top 10 Reasons Not to Hire a Web Design Agency

November 6, 2012

They think in terms of web design instead of website development They understand design, not your business They know consumer marketing, not B2B—this exp...

Why Market Research?

November 1, 2012

If the market is large and growing, we can become millionaires if we just show up and only get 5% market share, right? Wrong. One of our clients (who shall rema...

My New Favorite Ad

May 4, 2012

I despise most ads that I see because their messages are weak, they aren’t interesting and they’re visual pollution. This one is perfect for any d...

Need Green Packaging? Two Words: FastTrak FlexiPack

April 2, 2012

“Green” Pouches in Four Months or Less Salsa in a re-sealable pouch? Yep. Not only are pouches more convenient to open and close than a jar that you...