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Impressions vs. Leads

November 20, 2012

When it comes to online advertising, marketing people all ask the same thing: how many impressions does our ad get? Innovaxis asks, how many leads were generate...

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No Market is Homogeneous

November 13, 2012

Time and time again, we’ve found that any given market has at least 3-4 main segments. Many of their requirements overlap, but there are always key differ...

Top 10 Reasons Not to Hire a Web Design Agency

November 6, 2012

They think in terms of web design instead of website development They understand design, not your business They know consumer marketing, not B2B—this exp...

My New Favorite Ad

May 4, 2012

I despise most ads that I see because their messages are weak, they aren’t interesting and they’re visual pollution. This one is perfect for any d...

New Book: Battling the “Business Tsunami”

March 2, 2012

Have you ever noticed that most business books talk about what other companies did to succeed and not about how to do it? In his new book, “Front Line He...

Caveat Emptor: WMPU DEV & Their “Money Back” Guarantee

February 7, 2012

Here’s a nice happy new year from WPMU DEV. Don’t you like it when someone claims you were “dealt with” even though your question wasn&#...

B2B Mystery Shopping

November 19, 2011

Need to find out how much a competitor and/or their channel is charging for their products and services? Want to gauge another company’s responsiveness an...

Joan Lunden, “The Journal” & Buyer Beware

November 17, 2011

Buyer beware, indeed. One of our high-profile clients contacted us to ask for advice on whether or not to participate in the taping of “The Journal.”...

ECM Keyword Searches: What Generates the Most Website Traffic

September 6, 2011

.ECM-list ~ p {display:none;} body.single .ECM-list ~ p {display:block;} I ran a search for the following keywords on the Google AdWords Keyword Tool and fou...

How to Message All Facebook Fans

June 5, 2011

Since there doesn’t seem to be a straightforward answer to this out there on the interweb, here is your 20-second answer for you Facebook admins out there...