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WP Engine vs. SiteGround: Which is Better for Your WordPress Site?

March 2, 2024

While both WP Engine and SiteGround make starting and managing a WordPress website easier than with non-WordPress hosting like GoDaddy, Network Solutions, and ...

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Marketing ROI Calculator: Your Pathway to Smarter Investments (& Returns)

March 1, 2024

Strategy-minded business owners recognize that marketing is an investment in the growth of their business but few business owners know how to calculate the ret...

Leveraging B2B Marketing Efforts for Double-Digit Growth

March 1, 2024

The B2B sales and marketing landscape can be a murky place. Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn...

Innovaxis President & Co-Founder Accepted into Forbes Agency Council

February 26, 2024

Sean Parnell has joined the Forbes Agency Council, an invitation-only community for senior agency marketing executives Innovaxis president and co-founder Sean ...

B2B Marketing Automation Software: The Case For & Against

January 27, 2024

Thanks to aggressive sales reps from HubSpot, Zoho, Pardot, Act-On, Marketo, SharpSpring, and others, many businesses get excited about B2B marketing automation...

How Content Can Accelerate Prospects Through the Sales Funnel

January 23, 2024

Learn how your content mirrors your sales funnel, with mid and bottom funnel content generating leads and accelerating prospects to become customers in the buy...

How Small and Medium-Sized Businesses Can Optimize Their Website’s Core Web Vitals

January 12, 2024

Need help with improving Core Web Vitals? Innovaxis Marketing is a NitroPack agency partner – contact us for help   After Google incorporated Core Web ...

Are You Happy with the Results of Your Marketing?

November 23, 2023

As you think about strategic marketing planning and budgeting for the coming year, I have three questions for you: Are you happy with the results of your mark...

10 Pitfalls of Flawed B2B Agency Marketing & How to Avoid Them

November 17, 2023

Having navigated the B2B market as a marketing consulting agency since 2007, the Innovaxis team has seen thousands of companies like yours struggle with market...

How Effective B2B Marketing Increases Business Value

November 15, 2023

If you’re a business owner, you don’t need to hear that you need a marketing plan. What you may not know or not had a reason to believe until now: if your ...