Leveraging B2B Sales and Marketing Efforts to Go Farther in 2018

Sean Parnell - January 10, 2018 4:49 am

The B2B sales and marketing landscape can be a murky place.

Visitors may flock to your website but create few qualified leads. A flurry of sales activity doesn’t necessarily lead to sustainable gains. You can flaunt your services at all the right trade shows and still go home with little to show for it. And every five minutes some new “must do” marketing platform or technology pops up on the scene.

It’s never been easier to sink time and money into marketing your business. What’s harder is creating a focused and disciplined strategy that’s tied to genuine and measurable ROI.

At Innovaxis, we specialize in helping B2B businesses develop and implement effective sales and marketing strategies specifically tailored for B2B success. Our strategies don’t just drive leads – they drive sustainable B2B success. But we don’t do it alone.

Marketing Strategies that Leverage Your Team & Ours

Innovaxis is a different kind of B2B marketing company. We don’t offer piecemeal services – which tend to yield piecemeal results – but we don’t replace your sales and marketing efforts either. Instead, we provide customized, strategic and ongoing marketing support in collaboration with our B2B clients. Our services and expertise leverage the efforts of your sales and marketing team, around your goals and in alignment with your values. That’s not just cost-effective; it’s good strategy, which is why our clients see an average ROI of over 300%.

The most effective marketing strategies are those in which sales and marketing efforts are closely aligned, and draw on the strengths and expertise of each. If you’re not drawing on the marketing insights of your sales team – and vice versa – you are wasting one of the most powerful and effective B2B marketing strategies you can use. We can show you the most effective strategies for cultivating this powerful form of internal cross pollination to create marketing campaigns that bring results and create internal cohesion around your message.

B2B Marketing Services that Pay for Themselves

We can help you maximize the power of your message across a variety of platforms, from professionally written website content by our team of experienced B2B journalists to email campaigns to PR initiatives that get your story out to a wider audience.

We can help you identify and correct the things that are holding you back, from ineffective website strategy to gaps in your sales and marketing efforts. We can help you develop short and long-term strategies for driving new leads, connecting with existing clients and staying ahead of your competition.

We have a track record of measurable results across a wide variety of B2B businesses that rely on us to supercharge their marketing efforts. Their business is our business. And we know our business.

Let your competitors keep doing things the way they’ve always been done. You’ve got a better way.