Your 2025 B2B Marketing Plan: What You Should Be Doing Differently

Well into the tech boom of AI, automation and machine learning, we are navigating a marketing landscape that is evolving faster than ever – and it’s time to rethink your marketing approach.

The old playbook is no longer enough. Markets are evolving, buyer behavior has shifted, and the tools available are more powerful than ever. To succeed, businesses must adapt, innovate, and make strategic decisions to seek meaningful engagement, blue oceans, and revenue growth.

Here’s what you should be rethinking for the year ahead.

1. Align Marketing with Revenue Goals

Too many marketing plans focus on vanity metrics – clicks and traffic that may or may not be human – without directly linking efforts to revenue.