Don’t Mistake Random Acts of Marketing for a B2B Marketing Strategy

Without a strategy, B2B marketing can be like trying to find a needle in a haystack while wearing oven mitts. Many small and midsize businesses jump from idea to idea, hoping to stumble upon a winning effort.

They often end up hiring B2B marketing agencies that design eye-popping graphics but go lightly around the whole “strategy” part.

Spoiler alert: it’s not great for your business.

The High Cost of Random Acts of Marketing

Many businesses have been let down by marketing efforts that lack a guiding strategy. We’ve seen it all — a hodge-podge of sporadic, opportunistic, and often expensive tactics that produce little return. These “random acts of marketing” are disjointed,