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Tag: strategic content marketing

Innovaxis Earns Women-Owned Business Certification from WBENC

Sean Parnell - Thursday, March 20, 2025

We’ve always believed that great marketing starts with great people. Our team brings together a talented and diverse group of professionals dedicated to helping businesses grow. We’re excited to announce that Innovaxis is now a nationally certified Women-Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s leading certifier of businesses owned and operated by women.

This milestone reinforces our values of excellence, diversity, innovation, and collaboration. Beyond the certification itself, WBENC opens doors for us and our clients, enabling us to partner with corporations and government entities that prioritize supplier diversity.

Innovaxis: Built on Expertise, Talent, Leadership & Diversity

Innovaxis was founded in 2007 with a vision of delivering marketing strategies that drive business growth and value.

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

B2B Marketing Consulting & Agency Services Blog

Tag: strategic content marketing

Innovaxis Earns Women-Owned Business Certification from WBENC

Innovaxis: Built on Expertise, Talent, Leadership & Diversity

Frequently Asked Questions

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