Executive Summary
A provider of dry ice blasting services and industrial cleaning solutions partnered with Innovaxis to build a scalable marketing engine that would drive inbound leads, strengthen digital visibility, and support revenue growth in a highly technical industrial market.
Rather than hiring a full internal team, the industrial blasting service provider invested in Innovaxis as a fractional marketing partner, gaining strategy, content development, digital execution, and marketing automation – all as part of a custom marketing program.
The result has been consistent growth, measurable lead generation, and exceptionally strong marketing ROI of over 1,000% every year.
Results
The following results were achieved after Innovaxis began working with the industrial blasting service provider over the first four years:
- Total company revenue more than doubled
- Over $5.1M in marketing-attributed revenue
- Marketing-generated leads quadrupled
- Marketing-attributed revenue reached $2.14M in 2024 alone, including $1.2M from just two website leads
- Overall website traffic increased 241% (from 12,825 to 43,671 annual visits)
- Organic traffic grew steadily for four consecutive years, establishing long-term search visibility
- Marketing ROI exceeded 1,000% every year, peaking at 3,366% ROI
The industrial blasting service provider’s leadership describes this not as a one-time spike, but as consistent, year-over-year growth in traffic, inbound opportunities, and revenue impact driven by a structured long-term strategy.
Marketing Solutions
Long-Term Strategy
The engagement began with a realistic, multi-year marketing roadmap focused on sustainable growth. Leadership specifically valued Innovaxis’s clear planning and refusal to overpromise results.
Content Development
Innovaxis developed ongoing industry-specific content tailored to a technical audience. This drove search visibility and positioned the industrial blasting service as an authority in their industry.
AI & Search Engine Optimization
Innovaxis leveraged the industrial blasting provider’s content to achieve top Google rankings and increased visibility in ChatGPT and other large language model (LLM) search results, which was key in dramatically increasing lead generation quantity and quality.
Digital Advertising
Google Ads campaigns were launched and optimized to supplement organic lead generation, further scaling lead generation.
Full-Stack Marketing Support
For approximately the cost of a single employee, the industrial blasting provider gained access to strategy, content creation, digital marketing, and platform expertise, delivering broader capability than an in-house hire.
Marketing Technology Leadership
The industrial blasting provider’s leadership values that Innovaxis helped them leverage their ZoomInfo subscription, HubSpot marketing automation, and stay ahead of digital marketing changes and AI-driven tools, ensuring their marketing evolves with technology.
Structured Collaboration
Bi-weekly meetings and Basecamp project management created a communication cadence that the industrial blasting provider describes as “the right rhythm,” with responsive support and clear progress tracking.
Client Testimonial
The leadership of the industrial blasting provider says their “ROI is very clear when we look at what we’ve spent versus what we’ve gotten in terms of results,” pointing to inbound leads and work generated as tangible outcomes. They credit Innovaxis with delivering “year-over-year traffic to the site, as well as inbound leads and revenue,” emphasizing that performance has been “not just a jump, but consistent growth.”
Operationally, “the system in place works really well,” meetings are at “the right cadence,” and “everyone on the [Innovaxis] team is very responsive.” They add, “There’s nothing really to improve… we’ve always been impressed with the content that is produced,” and note the team has “stayed on top of Google Ads and AI coming on the scene.”
When asked, their likelihood to recommend Innovaxis is 10 out of 10.
About Innovaxis Marketing
Business owners and marketing leaders who want marketing to drive sustainable, double-digit revenue growth, rather than relying on random acts of marketing, partner with Innovaxis Marketing. Innovaxis ensures your value resonates powerfully with your target markets by leveraging marketing strategy, brand storytelling, and best practices in content and digital marketing. This often begins with a marketing audit and plan implemented through a custom B2B marketing program that increases lead generation and e-commerce sales, typically generating an ROI of 300-3,000% within the first 12 months. Innovaxis is a certified minority- and women-owned business founded in 2007 and serving clients nationwide. More: https://www.innovaxisinc.com
