Elizabeth Vanderau
Your B2B Marketing Video Doesn’t Need to Cost $30,000
Sam owns a mid-sized manufacturing business and has an idea for a short video that will convey the value of his business to prospects and, hopefully, serve as a sales tool. He reaches out to a couple of production studios with examples of glossy, highly produced videos on their websites to see what it will cost to bring his vision to life.
When the quotes and proposals arrive, Sam is floored. According to the studios, even a “simple” video will require actors, a camera crew, professional lighting, and stage design – and come with an eye-popping, mid-five-figure price tag.
Seeing no alternative, Sam decides to engage with one of the studios. Thousands of dollars,
... Continue Reading >>Want to Convert Prospects? Make Them the Hero of the Story
Have you ever visited a B2B company’s website in search of a solution to a problem you’re experiencing – only to be met with overly promotional messaging that failed to mention your needs? Were you inspired to implement their solution or buy their product? Or did your eyes glaze over before you clicked on to another site?
If you’re like most people, we’ll assume you weren’t moved to pick up the phone. But, despite the fact that solution-led messaging consistently fails to inspire, it is everywhere in the B2B world. Why?
If you run a B2B company, you likely understand. You know how effective your solution is and have seen the impact it has on your clients – so it’s tempting to lead with that message.
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