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Innovaxis Is Now a Minority-Woman Owned Business Certified by the State of Illinois & City of Chicago

Sean Parnell - Tuesday, June 10, 2025

We are now quadruple-certified as a minority woman-owned business by the WBENC, SBA WOSB, State of Illinois, and City of Chicago

We are proud to be certified as a Women/Minority Business Enterprise (WMBE) by the State of Illinois Business Enterprise Program (BEP) and as both a Minority-Owned Business Enterprise (MBE) and Women-Owned Business Enterprise (WBE) by the City of Chicago.

These designations add to our list of diversity certifications, which includes recognition through the Women’s Business Enterprise National Council (WBE) and the SBA’s Women-Owned Small Business (WOSB).

Meeting Diversity Goals

The Illinois Commission on Equity and Inclusion and the City of Chicago have both confirmed our status as a minority woman-owned business,

Frequently Asked Questions

Why doesn’t my professionally designed website generate good leads?

Even the most beautifully designed website can’t drive lead generation without the right content strategy, centered around a clear understanding of the needs and problems of your target market (i.e. brand story) and optimized for search to reflect the solutions they are searching for. Without that, you can waste a lot of time and energy on what are essentially random acts of marketing.

How important is brand storytelling for lead generation?

Brand storytelling is a powerful tool for connecting with your target market and a commonly missed opportunity to communicate the value of your goods and services to your audience. It’s built around understanding their challenges and your role in solving them, positioning your prospects as the hero of their story and you as their guide.

What’s the best way to track ROI from digital marketing efforts?

Simply asking, “How did you hear about us?” during calls and on website forms will help you attribute what generates leads and sales. Once you calculate how much sales is attributable to marketing and divide by the amount of that marketing investment, you will have your marketing ROI calculation. Learn more with the Innovaxis marketing ROI calculator.

B2B Marketing Consulting & Agency Services Blog

Tag: SBA

Innovaxis Is Now a Minority-Woman Owned Business Certified by the State of Illinois & City of Chicago

Meeting Diversity Goals

Frequently Asked Questions

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