Four Takeaways from the Google Search Algorithm Leak

The Google search algorithm has always been a bit of a guessing game for marketers and SEO specialists. The only solid evidence of Google search determinants up until this point has been culled from search and website data from testing various SEO strategies (i.e. trial and error) and statements from Google itself. The guessing game, however, while far from over, has been flooded with new clues.

In March, thousands of documents from inside Google’s Search division were leaked online, detailing what has been described as 14,000 ranking features. As reported on May 29, Google confirmed the authenticity of the documents in an emailed statement to the The Verge, while also attempting to downplay the relevance of the information.