Jane Taylor
NitroPack: The Hidden Gem of Speed Optimization Plugins
Need help implementing NitroPack on WordPress? Innovaxis Marketing is a NitroPack agency partner – contact us for help
Because Core Web Vitals, including and page loading speed, is a key element in its search ranking algorithm, WordPress site owners have been wondering: how can I make my website faster and my user experience better?
WordPress sites are notoriously slow, with a Google PageSpeed score often <20 out of 100. Infinite plugins that each have their own bundle of files, especially JavaScript, are a big reason why your site may experience less-than-optimal site speeds.
Enter NitroPack: a WordPress plugin with powerful speed optimization capabilities that is now owned by WP Engine: the best hosting site for WordPress,
... Continue Reading >>Shopify vs. WooCommerce: Choosing the Best Platform for Your Online Store
If you’re ready to explore the world of e-commerce, you’ll probably find yourself comparing two of the most popular online store platforms: Shopify and WooCommerce.
Understanding the key differences between Shopify and WooCommerce will help you select the best solution for your business, depending on various aspects of your business, such as your level of technical expertise, customization needs, and budget.
The Basics: Shopify vs. WooCommerce
Shopify is a fully hosted, cloud-based e-commerce platform that offers a comprehensive solution for building, managing and growing an online store. For many businesses, Shopify is their entire website, not just e-commerce, including a home page,
... Continue Reading >>Four Takeaways from the Google Search Algorithm Leak
The Google search algorithm has always been a bit of a guessing game for marketers and SEO specialists. The only solid evidence of Google search determinants up until this point has been culled from search and website data from testing various SEO strategies (i.e. trial and error) and statements from Google itself. The guessing game, however, while far from over, has been flooded with new clues.
In March, thousands of documents from inside Google’s Search division were leaked online, detailing what has been described as 14,000 ranking features. As reported on May 29, Google confirmed the authenticity of the documents in an emailed statement to the The Verge, while also attempting to downplay the relevance of the information.
... Continue Reading >>Clutch Names Innovaxis Marketing as One of the Best Digital Marketing Companies in Illinois
The rise of the internet has revolutionized how companies market and advertise their products and services. This shift from traditional to online marketing has helped reinforce the surging popularity of content marketing in the market. At Innovaxis, we spend a lot of time getting to know both our clients’ businesses and the needs of their prospects. We make sure that your content resonates with your audience by putting your prospects’ problems at the core.
With over 15 years of experience in the market, our team has delivered high-quality services and solutions for our clients. Today, we’re excited to announce our latest Clutch award. Our team was named as one of the 2022 B2B leaders on their platform and has been listed among the top content marketing companies in Illinois.
... Continue Reading >>Website Security: How to Protect Your WordPress Site from Cyberattack
No matter what kind of website you use for your B2B business, there are security issues to address. Here’s what you need to know to ensure your WordPress site is well-protected against hackers and cybercriminals.
Choosing a Secure Website Hosting Option
With many website hosting options available, it’s important to choose a hosting service that will save you time and money, as well as ensure maximum security for your site. At Innovaxis, our research led us to WP Engine: a WordPress managed hosting service and platform.
When Adobe eliminated its content management software, Business Catalyst, we needed a cost-efficient, secure web hosting solution for our clients that didn’t create the need for a lot of ongoing maintenance to stay up-to-date and secure.
... Continue Reading >>Digital Marketing Today: The Game Continues to Change
“The Only Constant in Life Is Change.” – Heraclitus
As with any other field, digital marketing continues to evolve and get tougher. Because of the pandemic, the way we market and reach our customers has changed. Trends in the digital marketing industry have shed light on crucial pain points for businesses.
Here at Innovaxis Marketing, we understand how important and difficult it is to constantly stay on your toes. We are an experienced digital marketing team located in Chicago, Illinois, offering a holistic range of services developed to overcome marketing challenges and increase demand generation, leads and sales. Our goal is to transform your marketing into a competitive advantage, so you can grow and focus on what matters most for your business.
... Continue Reading >>Landing Page Best Practices
Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or generating the leads you want.
Having created thousands of landing pages for our clients, we’ve learned what works and what doesn’t when it comes to these important lead generators. No single recipe will work for all businesses, but here are guidelines for developing a successful landing page.
To Gate or Not to Gate
Which content should be gated? It’s the question all marketers have asked themselves at one point. While the answer can be subjective based on your goals, here are our recommendations for deciding what content is worth gating behind a form.
... Continue Reading >>HubSpot Best Practices: Email Marketing
Even with so many ways to reach out to your prospects in an era of multiplying digital platforms, email marketing remains an effective tool for generating leads.
But it’s not enough to just hit the send button and shower your list of prospects with selling points.
Your email has to make it through a gauntlet of spam filters, competing messages and demands on your audience’s time – not to mention that pesky “delete” button.
Even so, with modern tools, this process is easier and more effective than ever.
HubSpot’s email marketing capability, part of the Marketing Hub, provides a much-needed edge for your email campaigns with tools that let you tailor your lists,
... Continue Reading >>