B2B Marketing Consulting & Agency Services Blog

B2B Marketing Strategy & Managed Services Blog Tag: b2b

B2B Mystery Shopping Questions & Qualifications

Sean Parnell - Monday, December 12, 2016

B2B Mystery Shopping Questions & Qualifications

Unless you have a monopoly, you face competition. So, what do your competitors charge for their products and services so you can compare their value proposition to yours?

Competitive Pricing

In business-to-business marketing, you probably won’t find your competitors’ price list on their websites. Even if they sell software or cloud solutions and do advertise their pricing, it’s often only a baseline: pricing for basic products or services without any customization or significant volume – and so they do not advertise their true pricing following bundling and negotiation.

If you’d like to find out how your competitors really price out their products and services, as well as insights about their selling process,

Continue Reading >>

B2B Marketing: 3 Components

Sean Parnell - Saturday, July 16, 2016

B2B Marketing: 3 ComponentsMarketing can seem very complicated but it doesn’t have to be. Marketing is three things: strategy, inbound marketing and outbound marketing. Here they are explained along with critical success factors.

Strategy

Critical Success Factor: be holistic with goals – remember the 4 Ps of Marketing:

Continue Reading >>

Strategic vs. A La Carte B2B Marketing

Sean Parnell - Friday, March 4, 2016

Strategic vs. A La Carte B2B MarketingIf you realize that marketing your business powerfully can create a competitive advantage for you that generates higher levels of revenue and profitability than sales can do its own, then we congratulate you. You’re about to take a big step, especially if you understand that you can’t go it alone anymore.

To select a marketing company that is best suited for you, there are two primary options: an à la carte vendor or a strategic marketing partner.

À La Carte B2B Marketing

Some businesses prefer to purchase marketing services just as they would purchase office supplies. Maybe it’s a website, a brochure or a series of blog posts. They want a specialist: a web designer,

Continue Reading >>

Website Strategy: Performance vs. Design

Sean Parnell - Wednesday, February 24, 2016

Are You Satisfied with How Your Website Performs?

B2B Website StrategyB2B buyers today spend a great deal of time educating themselves about a business issue and possible solutions. When a visitor lands on your site (if they can find it), you’ve only a few seconds to convey that your product or service is relevant and your company is an authority. If you do, you will generate quality sales leads. If you don’t, you’ll never make it to the shortlist.

It All Starts with Strategy

A website that delivers quality leads, a healthy conversion rate and increased sales, begins with strategic planning.

To perform, your website needs to go beyond looking good and being easy to navigate to making it possible to accomplish your business goals,

Continue Reading >>

Innovaxis Named Top Digital Marketing Agency, Again

Sean Parnell - Thursday, February 18, 2016

For the Third Consecutive Year, Clutch Recognizes Innovaxis for 2016

Innovaxis Named Top Chicago Digital Marketing Agency, AgainClutch today announces that Innovaxis has been named a top digital marketing agency in Chicago for the third year in a row.

Agency Selection Methodology

This
new research by Clutch identifies Chicago-based agencies with
exceptional records of client service in digital marketing. Clutch uses a
proprietary Leaders Matrix methodology that maps each digital marketing
agency’s focus on digital marketing services against their ability to
deliver based on client expectations.

“In today’s digitally
focused market, businesses of all sizes benefit from a strong online
presence,” stated Eleonora Israele, Analyst at Clutch. “Innovaxis has
shown the ability to plan and execute complex digital marketing
campaigns that increase their clients’

Continue Reading >>

Website Development vs. Web Design

Sean Parnell - Tuesday, January 1, 2013

Website Development Portfolio from InnovaxisWeb designers are a dime-a-dozen. A commodity. It seems everyone and their brother can create a new website these days. So what differentiates one from another? It’s the difference between website development and web design. One generates leads. One will leave you thinking that marketing doesn’t work.

Far too many web designers place style over substance, masking a lack of quality content with a few lines of code. Or they make you to write everything yourself—and you’ve got a business to run. They also claim to offer SEO services but often lack an understanding of current best practices, or utilize black hat SEO practices that can get you blacklisted by Google and Bing.

Continue Reading >>

Innovaxis Excerpt from Bank of America Article

Sean Parnell - Wednesday, December 26, 2012

Here’s an excerpt from the Erin McDermott article Handling a Surprise Niche: Can you stay true to your vision? that appeared on the Bank of America Small Business Community blog:

Sean Parnell started out in marketing consulting after stints in document imaging and selling pro audio equipment. Most early clients for his Chicago-based firm were for B-to-B campaigns within those two industries, along with other technical products. But he then started drawing more and more work through his partner’s experience in the medical spa and wellness markets. It seemed a bit out of his comfort zone. “There are certain things where you are proactive, and then some things just come your way,” he says. And they managed to make it work.

Continue Reading >>