Sean Parnell
Ensure Compliance with Streamlined & Automated Privacy Policy Management
In 2019, the FTC issued a whopping $5 billion fine to Facebook over its mismanagement of data from approximately 87 million profiles. The fine – the largest imposed on a company for “violating consumer privacy” according to the Commission – capped a yearslong saga that (among other things) kickstarted a reckoning about how consumer data is used and how that use is disclosed.
If you own or lead marketing for a small or medium-sized business, your website doesn’t handle Facebook-levels of consumer data. But that doesn’t mean you should neglect your website’s approach to data – it’s likely top of mind for visitors as well as the State of California and the European Union.
... Continue Reading >>Custom Market Research vs. Analyst Reports
Gartner, Forrester, IDC, Frost & Sullivan – all of these analyst firms do good work, giving us a good handle on macro trends in the market.
However, what happens when you need to size the market, your brand share, and growth for, say, the market opportunity for selling handheld induction heating tools to repair farming equipment? Or how many production document scanners sold through enterprise content management (ECM) resellers? Or how many miles of trenchless sewer rehabilitation technology have been used in the last 10 years? No analyst report on the planet contains this information.
How Analyst Firms Obtain Data
Analyst firms rarely size the market by interviewing resellers, distributors and other channel partners but instead interview many of the same vendors to whom they sell their marketing reports,
... Continue Reading >>Clutch Names Innovaxis One of Chicago’s “Game-Changing” Digital Marketing Agencies
Many companies claim to offer “digital marketing services.” And there is no shortage of vendors who can build you a website. But few can offer the level of strategy, services, technology and specialization provided by the B2B marketing specialists at Innovaxis Marketing.
That’s not just our business proposition. That’s the feedback from our clients, and while we’d rather show you than brag about it, we’re proud to acknowledge a bit of recognition we’ve received from a leading customer review platform.
“…boosted inbound leads from zero to over 2,000.”
-Financial Services company
Since 2007, Innovaxis has been helping B2B clients achieve double-digit growth with marketing services and strategies built around a deep understanding of the solutions they bring to their clients.
... Continue Reading >>2023 B2B Marketing Strategy: 3 Things to Look for in a Partner
With a new year around the corner, you may be tempted to experiment with marketing strategies you’ve read about online or cherry-pick some new marketing technology in an effort to start the year off right.
Every year, a flood of shiny new marketing products, strategies and services promising exponential growth hits the market. But without a trusted advisor or thoughtful strategy, it’s hard to know which way to go.
If you’ve decided to look for a B2B marketing partner to help you navigate this process, the challenge can seem just as daunting as going it alone. Should you turn to a web designer for a redesign? Hire a freelance writer to helm your blog?
... Continue Reading >>10 Perils of Paying a PPC Agency to Run Your B2B Pay-per-Click Campaigns
With 15 years of experience providing B2B marketing and consulting services, we are not timid in warning B2B clients of the risks of using a pay-per-click (PPC) agency to run ads on Google, Bing, LinkedIn Campaigns, and others.
While clients are often tempted – and sometimes will give them a try – at best, these campaigns generate a few leads but do not pay for themselves. At worst, they waste time and money in the process of producing no results at all.
Why do PPC agencies fail so often at B2B pay-per-click campaigns? Below are the top 10 reasons.
Lack of Strategy
Most PPC agencies focus on B2C clients.
... Continue Reading >>Successful Marketing Requires a Deep Understanding of Your Business
The #1 reason marketing is ineffective is because your marketing resources lack a structured process and experienced people for understanding your business, rapidly and holistically
If you want to develop a great marketing strategy, just Google it. There are thousands of them, conveniently portioned into whatever size you’re looking for.
You want “5 Tips?” “Eight Steps”? How about “11 Strategies”? Can we show you something in a bigger size? Maybe “18 Ways” is more of what you’re looking for…?
They’re all there, along with ways to become a social media star, crush your competition, and dazzle your prospects with the latest in marketing automation tools.
... Continue Reading >>How Content Marketing Can Drive Double-Digit Sales Growth
With signs pointing up for the U.S. economy, despite inflation and supply chain challenges, manufacturers, software developers, service providers, and nonprofits have a unique opportunity to grow their share of the market.
But it won’t happen for everyone. As with luck, economic tailwinds favor the prepared. That’s why it’s critical to establish an effective content marketing strategy.
Door knocking, cold calling, and tradeshows might have been effective in the past but that’s no longer the case for most businesses – even if you can find enough salespeople to do it.
Today’s markets demand educational, online content – with information that helps educate prospects who are increasingly researching solutions before ever speaking to you.
... Continue Reading >>How to Boost WordPress Productivity & Security
Considering the presence of GoDaddy, Network Solutions, HostGator, your cousin’s IT company, and even onsite servers, there’s no lack of hosting options for your website. So how do you know if you’ve got the right one and what should you even look for?
Many organizations choose a web hosting service by perusing a list of functions instead of thinking about an overall digital marketing strategy. The right hosting service can save you time, money, boost your productivity, secure your website.
If that sounds like more than you can ask of a web host, it isn’t.
One of the best website solutions our clients have taken advantage of in recent years is WP Engine,
... Continue Reading >>ZoomInfo: Build Your Prospect Database & Supercharge Your Outbound Marketing
Finding the right businesses to target in your outbound campaigns is tedious and time consuming, and the results can be underwhelming.
We often see clients attempting to gather their own contact lists via LinkedIn, or through other online list building tools. Some even – shudder – purchase pre-built lists because it’s an easy way to gather a large quantity of contacts. The lists from these activities can contain inaccurate data, leading to high bounce rates that hurt your sending reputation with your email provider. Not to mention that these contacts aren’t always the right fit for your business.
So, how do you find the right people to reach out to? How do you know who the decision makers are?
... Continue Reading >>How to Get the Most out of Google Ads for the Least Amount of Spend
While getting results from pay-per-click (PPC) advertising on Google Ads can seem expensive, complicated and mysterious, it can have a significant impact on lead generation and increasing client acquisition with a clear strategy and experienced execution.
With a platform that processes over 8.5 billion searches a day, Google Ads can provides serious reach. According to Google’s annual economic Impact report, companies that advertise on Google Ads generate $2 for every $1 spent, on average.
What Google doesn’t tell you, however, is that it’s easy to spend a lot of money for little or no result if your campaigns are managed by someone without extensive experience, a bit of Google savvy in avoiding common traps,
... Continue Reading >>