Grant audits, financial audits, program audits – the nonprofit world is full of these often arduous reviews – but when it comes to auditing your digital ma...
Digital Marketing Today: The Game Continues to Change
September 29, 2021“The Only Constant in Life Is Change.” – Heraclitus As with any other field, digital marketing continues to evolve and get tougher. Because of the pandem...
Landing Page Best Practices
September 21, 2021Creating a landing page may sound like an easy task, and in some ways, it is. The hard part comes when your landing page isn’t getting the conversions or gen...
HubSpot Best Practices: Email Marketing
May 28, 2021Even with so many ways to reach out to your prospects in an era of multiplying digital platforms, email marketing remains an effective tool for generating lead...
HubSpot Marketing Hub Starter vs. Professional: Which Is Better for Your Business?
April 30, 2021The marketing automation and CRM software market is becoming more saturated each year – market research firm Prescient & Strategic Intelligence estimates...
How to #Fail at B2B Marketing: The Only E-Book You Will Ever Read, Possibly
March 9, 2021Math: 80% of businesses fail 100% of the time. While it may seem easy, failing at business-to-business (B2B) marketing requires more than just math. It takes a...
A Great 2021 Starts with a Marketing Audit
December 8, 2020Learn how your marketing compares with best practices, and how to increase B2B lead gen and sales by 30-300% If you feel under-served by your marketing ...
#fail: How to Create a Pandemic Marketing Strategy as Tactless as a Maskless Shopper Coughing in the Checkout Line
October 15, 2020A global pandemic, civil unrest, out-of-control wildfires, economic disaster, locusts, hurricanes and marathon Zoom meetings: it’s been an apocalyptic ye...
Innovaxis Is Your HubSpot Gold Partner
September 22, 2020After years of helping clients get the most out of their marketing automation capabilities, Innovaxis is proud to be taking the next step as an official HubSpo...
Accelerating Your Rebound through Digital Marketing
September 18, 2020We are proud to be a member of the Illinois Manufacturing Association (IMA). The following article, written by the Innovaxis content marketing team, appears in ...
